Hey Laurent!

Born in Jakarta, Laurent Kurniawan known as @lorenlilmoi is the co-founder of OOTDINDO. With a background of her previous job as a visual merchandiser//sales&retail manager//project manager//personal assistant in fashion retail company now she dedicate her life as a creative director and writer behind one of streetstyle fashion website and running her personal blog.

Story behind the “Truth of Laurent “ :

Time flies, people change. So here I am (finally decided) to have my personal blog.

I’ve got too many question that bothered me sometimes. “Are you a fashion blogger?” That question recently bugs me. The easiest way to answer it is “ Well I wish I am a blogger” but wait.. I guess it such a good question. Or maybe it’s a sign?

I do write about fashion. Since im handling OOTDINDO (together with my man, esaujana) one of my main job is to write a fashion content for the website. I have to make an inspiration article about fashion at least twice a week. Everything published on a website need my approval. So is that count me as a blogger?

I’m creating this blog to answer those who wonder.

TruthofLaurent.blogspot.com is more like journal of my daily outfit. Place that I can share my personal thoughts about fashion and life. And I promise to be consistent building this blog. ( uh oh.. that’s sounds a very strong statement!) without further or due, Lets get this started!

Talk to you later xx,

Laurent